Privacy policy
last updated: April 10, 2025
This Privacy Policy describes how Flytt, also referred to as “we”, “us”, or “our”, collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase from theflytt.co.uk, or otherwise communicate with us in relation to our website and services.
For the purposes of this Privacy Policy, “you” and “your” means you as the user of our services, whether you are a customer, website visitor, or another individual whose personal information we collect.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
When we make changes, we will post the updated Privacy Policy on our website, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide our services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use depends on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide and improve our services, comply with legal obligations, enforce our terms and policies, and protect or defend our website, our rights, and the rights of our customers or others.
What Personal Information We Collect
The types of personal information we collect depend on how you interact with our website and services.
When we use the term “personal information”, we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.
Information We Collect Directly from You
Information that you directly provide to us through our website or services may include:
Contact details, including your name, address, phone number, and email address.
Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, including your username, password, security questions, and other information used for account security purposes.
Customer support information, including information you choose to include when communicating with us, for example when sending a message through our website or by email.
We may also collect your express consent to receive marketing communications by text message, also known as SMS, where you choose to opt in at checkout, through on-site forms, or through other interactions. This may include your phone number and your preferences relating to SMS marketing.
Some features of our services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.
Information We Collect About Your Usage
We may automatically collect certain information about how you interact with our website and services, which we refer to as “Usage Data”.
To do this, we may use cookies, pixels, and similar technologies, which we refer to as “Cookies”.
Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information relating to your interaction with our website and services.
Information We Obtain from Third Parties
We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
Companies that support our website and services, such as Shopify.
Payment processors, who collect payment information such as bank account, debit card, credit card, and billing details in order to process your payment, fulfil your order, and provide you with the products or services you have requested.
When you visit our website, open or click emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide our services and perform our contract with you.
This includes using your information to process payments, fulfil orders, send notifications relating to your account, purchases, returns, exchanges, or other transactions, create and manage your account, arrange delivery, facilitate returns and exchanges, and provide features and functionality related to your account.
We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you choose to use. In this case, Shopify will process your information in accordance with its own privacy policies.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and showing you advertisements for products or services.
We may use your phone number to send marketing SMS messages only where you have given your express consent to receive them. You may opt out at any time by replying “STOP” or following the opt-out instructions provided in each message.
We may also use your personal information to better tailor our services and advertising on our website and on other websites.
Where required by law, we will rely on your consent for marketing communications. In other cases, we may rely on our legitimate interests in promoting and improving our products and services, provided those interests are not overridden by your rights and freedoms.
Third-Party SMS Services
We may share your personal information, such as your phone number, with trusted third-party service providers, such as Omnisend, for the purpose of sending SMS communications on our behalf.
These providers process your information in accordance with this Privacy Policy, their own privacy terms, and applicable data protection laws.
Security and Fraud Prevention
We use your personal information to detect, investigate, prevent, or take action regarding possible fraudulent, illegal, or malicious activity.
If you choose to create an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.
If you believe your account has been compromised, please contact us immediately at info@theflytt.co.uk.
The legal basis for this processing is our legitimate interest in keeping our website, customers, and business secure.
Communicating with You and Improving Our Services
We use your personal information to provide customer support and improve our services.
This is in our legitimate interests so that we can respond to you, provide effective support, improve our business, and maintain our relationship with you.
Cookies
Like many websites, we use cookies on our website.
For specific information about cookies used in relation to Shopify, please refer to Shopify’s cookie policy.
We use cookies to power and improve our website and services, including to remember your actions and preferences, run analytics, and better understand how customers interact with our website.
We may also allow third parties and service providers to use cookies on our website to help tailor services, products, and advertising on our website and other websites.
Most browsers automatically accept cookies by default, but you can choose to remove or reject cookies through your browser settings.
Please keep in mind that removing or blocking cookies may negatively affect your user experience and may cause some parts of our website or services to work incorrectly or become unavailable.
Blocking cookies may not completely prevent how information is shared with third parties, such as advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for the purposes of fulfilling our contract with you, operating our business, complying with legal obligations, and other legitimate purposes described in this Privacy Policy.
These circumstances may include:
With vendors and third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and delivery.
With business and marketing partners to provide services and advertise to you, where permitted by applicable law.
When you direct us, request us, or consent to our disclosure of certain information to third parties, such as to deliver products to you or through your use of social media widgets or login integrations.
With our affiliates or within our corporate group, where applicable, in our legitimate interests to operate a successful business.
In connection with a business transaction such as a merger, acquisition, restructuring, or bankruptcy.
To comply with applicable legal obligations, respond to lawful requests, enforce our terms and policies, and protect or defend our website, our rights, and the rights of our customers or others.
The categories of personal information we may disclose include:
Identifiers, such as basic contact details and certain order and account information.
Commercial information, such as order information, shopping information, and customer support information.
Internet or other similar network activity, such as Usage Data.
Approximate location data, such as location inferred from an IP address or other technical measures.
The categories of recipients may include:
Vendors and third parties who perform services on our behalf.
Payment processors.
Fulfilment and delivery partners.
Customer support providers.
Data analytics providers.
Business and marketing partners.
Affiliates, where applicable.
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
Third-Party Websites and Links
Our website may contain links to websites or online platforms operated by third parties.
If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies, security policies, and terms and conditions.
We are not responsible for the privacy, security, accuracy, completeness, or reliability of any third-party websites or platforms.
Information you provide in public or semi-public areas, including third-party social media platforms, may be viewable by other users and may be used by those third parties in accordance with their own policies.
Our inclusion of such links does not, by itself, imply any endorsement of those platforms, their content, or their operators.
Children’s Data
Our services are not intended for children, and we do not knowingly collect personal information from children.
If you are the parent or guardian of a child who has provided us with personal information, you may contact us at info@theflytt.co.uk to request that it be deleted.
Security and Retention of Your Information
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee perfect security.
Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send sensitive or confidential information to us.
How long we retain your personal information depends on different factors, including whether we need the information to maintain your account, provide our services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.
Your Rights
Depending on where you live, you may have certain rights in relation to your personal information.
For customers in the United Kingdom, these rights may include:
Right of access: You may have the right to request a copy of the personal information we hold about you.
Right to rectification: You may have the right to request that we correct inaccurate or incomplete personal information.
Right to erasure: You may have the right to request that we delete your personal information in certain circumstances.
Right to restrict processing: You may have the right to ask us to restrict how we process your personal information.
Right to data portability: You may have the right to receive a copy of certain personal information in a structured, commonly used, and machine-readable format.
Right to object: You may have the right to object to certain processing, including processing based on legitimate interests and direct marketing.
Right to withdraw consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent at any time.
Managing Communication Preferences
We may send you promotional emails where permitted by law. You may opt out of receiving promotional emails at any time by using the unsubscribe link included in our emails.
If you opt out of marketing communications, we may still send you non-promotional messages, such as emails about your account, orders, delivery, returns, or other service-related matters.
For SMS marketing, you may opt out at any time by replying “STOP” or following the instructions provided in the message.
Exercising Your Rights
You may exercise your rights by contacting us at info@theflytt.co.uk.
We may need to collect information from you to verify your identity before responding to your request. This may include your email address, order information, or account details.
We will respond to your request within the time required by applicable law.
We will not discriminate against you for exercising your privacy rights.
Complaints
If you have a complaint about how we handle your personal information, please contact us first at info@theflytt.co.uk so we can try to resolve the issue.
If you are not satisfied with our response, you may have the right to lodge a complaint with the UK Information Commissioner’s Office, also known as the ICO.
International Users
Please note that we may transfer, store, and process your personal information outside the country where you live.
Your personal information may also be processed by our staff, service providers, and partners in other countries.
Where we transfer personal information outside the United Kingdom or Europe, we will rely on recognised transfer mechanisms where required, such as adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses, or other lawful transfer mechanisms.
Contact
If you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of your privacy rights, please contact us at:
info@theflytt.co.uk
For the purposes of applicable data protection laws, and unless stated otherwise, Flytt is the data controller of your personal information.